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Fred Ritchin's avatar

I very much like the + sign you suggest.

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Marshall Mayer's avatar

"One might even consider celebrating the unaltered photograph, maybe putting a label on it akin to how organic foods are labeled (using C2PA’s nutritional metaphor): 'This photograph has not been modified.'”

This is an excellent conclusion to an excellent article, Fred, and a step in the right direction from your previous positions. In fact, it's close to mine, as outlined at https://take-note.com/note-takers/marshall--mayer/related-content/apple-protect-authentic-photography.

Pixel 10 barely registers any market share, so it alone will not stem the tide of popular confusion about what was recorded in front of a camera (or not) when viewed elsewhere on a screen. At least Google has proven that it is technically feasible on a phone.

Now all we need is other digital camera manufacturers (Apple foremost among them because of their market share) to embed a symbol on each image indicating that "This photograph has NOT been modified by generative AI." Perhaps add a + to a corner of the image that when clicked reveals its provenance as "real." We could all get used to that pretty quickly, instead of constantly being "skeptical of what is being depicted" as we are now. It's a critically needed response to the enshittification of public knowledge systems wrought by the tech fascists.

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